Ecommerce Lending

A buy-side search deskfor ecommerce, SaaS,and FBA.

A scoped buy-side engagement built around owner-direct outreach, pre-listing broker access, and thesis-fit screening. The sellers we bring to the table came because the fit was right, not because they put a price on the open market.

Off-market,
by default.

The best deal on the market is usually the deal nobody else sees.

Listing sites are picked over by the time you get there. Every decent file on the aggregator directories has been worked by fifty buyers, bid up, re-traded, and is either on its third LoI or quietly broken in ways nobody wants to put in writing. First-time buyers burn six months running financials on bad targets. Experienced holdcos pay auction spreads and inherit goodwill they will write down inside a year. The model is not working for either end of the market, and it has not been working for a while.

A scoped search engagement flips that. Instead of standing in line for the listings everybody else has seen, we build a thesis, research the owners who fit it, and reach them before a banker does. When we bring a seller to the table, the conversation starts at fit, not at price. The targets we close on are routinely purchased inside the range the buyer would have paid for a worse business on a listing site.

Because we're a lending partner first, every opportunity is filtered through what will actually fund on day one: available and financeable, not just available. You avoid the common trap of chasing deals that won't ultimately get funded.

Tailored to your search.

Every engagement is scoped from scratch. Vertical, size band, geography, and outreach volume are set to match your thesis, not a template.

Search EngagementActive
VerticalHealth & Wellness DTC
EBITDA target$1M to $5M TTM
GeographyUS · Canada
Integration pathOwner-exit · 0% earnout
Paid-mktg cap≤ 15% revenue
Outreach volume30-50 touches / wk
Pipeline · Week 11
Universe10,000+
Thesis-screened1,200
Owner-matched412
Shortlisted7

Anonymized · Representative Q1 2026 engagement

01

Outreach under your name

Cold emails go from a buyer-branded domain we configure at kickoff. Sellers feel approached by a principal with conviction, because they are.

02

Deal-breakers enforced from day one

Hard filters are set in week one and enforced through week twelve. If a target sits outside your range, it's killed before it reaches your inbox, not after you've spent time on it.

03

Vertical scope, locked to your conviction

Tight or broad, your call. Ecommerce-only, SaaS-only, or a cross-category sweep: we shape the universe and outreach language to match the thesis you can defend in an investor update.

04

Touch volume scaled to your bandwidth

Thirty owner-direct touches a week or fifty. The retainer flexes with a cadence you can actually act on. Better to size pipeline to your calendar than hand you meetings you can't take.

05

Channel mix tuned to the seller

Founder-operator targets get a named-owner email sequence. Aggregator carve-outs get a relationship play through the parent's M&A team. The right channel is the one a given seller actually answers.

06

Day-one financing read on every target

Every shortlisted file gets a written financeability read before it hits your desk: SBA-eligible, Flex-eligible, or private-credit only. No weeks lost on files the capital market was never going to fund.

Brief to LoI,
step by step.

Five phases from kickoff to signed LoI. Cadence flexes with the brief; the sequence does not.

  1. Stage 01

    Brief

    Two working sessions with the principal to translate the buyer's brief into a written thesis. Target profile, deal-breakers, capital structure assumed, and a ranked vertical map land on your desk before outreach opens.

  2. Stage 02

    Outreach

    Named-owner research and sequence build-out. 200+ owner-matched prospects go live in sequence and the broker desk circulates your thesis to the intermediaries most likely to surface fit.

  3. Stage 03

    Qualify

    Replies are triaged as they land. We run preliminary calls, collect teasers, and put every live target through a written fit memo before it reaches you. Dead files are killed inside 72 hours of first contact.

  4. Stage 04

    LoI

    Shortlist converges on one or two genuine contenders. We coach the LoI, run the indicative financing read, and stand behind you in negotiation.

  5. Stage 05

    Handoff

    Signed LoI hands off to our financing desk (SBA, Flex, or Capital Access) and to your QoE and legal providers. We stay on the file through close as buyer-side advisor, but the meter on the search retainer stops.

Five things to
expect from us.

The non-negotiables: what shows up on every engagement, regardless of vertical or size band.

01

Pre-listing broker access

A seat at the table with 120+ listing brokers and M&A intermediaries. Unrepresented buyers can't get that call returned; we can. Files land on our desk 3-10 days before they hit the aggregator sites, so by the time a deal shows up on BizBuySell, our buyer has already passed or priced it.

02

Vertical depth

Ecommerce, SaaS, and digital services only. A 500+ file base in-category means a named owner is more likely to pick up, and we already know which questions to lead with when they do.

03

Lending partner first

We underwrite every target against what will actually fund on day one. Availability is table stakes; financeability is the filter. No six-week chases on deals the financing market was never going to close.

04

Honest disqualifications

We kill deals fast. Expect us to tell you when the target is priced wrong, the seller is not ready, or the integration math does not work, before you burn legal and QoE dollars.

05

Handoff to financing

The moment your LoI is signed, the file is warm-handed to the lending desk that will close it. No second pitch, no restart of diligence, no renegotiated fee.

Health & Wellness DTC.
74 days to LoI.

One file out of 412 owners touched. Closed on a six-month engagement, signed inside week eleven.

A corporate-refugee buyer (former consumer-goods operator, $1.2M in committed equity, prequalified for $3.5M of SBA 7(a) debt) signed a six-month engagement with a thesis scoped to health-and-wellness DTC brands with $1-3M TTM EBITDA and under 15% paid-marketing dependence. We touched 412 owners in eleven weeks. Two of them came to the table. One signed an LoI at $4.8M at 4.0x TTM EBITDA, seller note, SBA-fundable on day one. Kickoff to signed LoI: 74 days.
Owners touched
412
Shortlisted
7
Purchase price
$4.8M
Multiple
4.0x
Kickoff to LoI
74 days
Financing path
SBA 7(a)

The deal you close
is the deal you find first.

Book a 30-minute intake call and we'll return a written thesis read (vertical, target count, realistic kickoff date) inside 48 hours. If search isn't the right fit for where you are, we'll say so and point you to advisory or financing instead.

Off-market search · Buy-side engagements only · Retainer + success fee